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Howse to House celebrates the free market system by highlighting an entrepreneur that put his capital at risk and started the Ice Cream Factory in Eldon, and Jefferson City, Missouri. The Ice Cream Factory currently provides 65 jobs and offers a service to two communities and product for grocery stores. Their ice cream is now available in grocery stores in Missouri and Illinois and soon other states. Go with Brannon and Melissa Kay Howse into the production room of the Ice Cream Factory and see how their various delicious flavors are made. What are a few key traits needed for being a successful business owner? This is a WVW-TV sponsored program that incorporates personal interest stories that affirm faith, family, freedom and free market capitalism that makes America great!